Petit point is part of the Viennese cultural heritage, and bears the cachet of both imperial society and the upper middle classes. It is also an internationally famous and appreciated sign of a quality souvenir from Vienna. The use of petit point on a stamp, however, is something new, resulting in a work of art for the philatelists' collections courtesy of the Vorarlberg embroidery company Hammerle & Vogel.
Following the successful "Edelweiss" premier and its successor, the "Gentian", the series of stamp-sized embroidered works of art continues with the "Rose". To reflect the love of philately, the rose on this masterpiece of stamp art is red.
This stamp was issued on September 17, 2010.